How to rank top in google and other search engines
As per the standard protocol in the industry, a successful and aged website will have better chances of being ranked amongst the few top/popular ones in the industry today. The approach to follow and the strategy to pace up mostly depends on the age of your website. We know that most people will not jump to page number 2 in most cases so the aim of your business has to be to secure a safe spot in the first page itself so that your website attains the maximum clicks and you are able to do justice to the time and money spent on your SEO. According to the Google search statistics, there are more than 40,000 searches every second! This means that the more the traffic on your website, the more successful is your SEO.
In simple words this i how it works, every person who wishes to research on a topic will have some keywords in mind that he will use to get relevant recommendations from various search engines. SEO is dominated by popular industry keywords. These keywords play the most important role in making the websites profitable and visible to search engines. Here are a few ways in which you can maximize your SEO :
1. Emphasis on long tail keywords
A long tail keyword is defined as a keyword phrase or sentence for SEO made up of minimum 2-3 words. These keywords are usually used for smaller audience. They have bigger and longer benefits because they are less generic, to the point and provide a clearer view of the query posted on the search engine, hence leading to high ranks in the search results. A simple way of looking at it is, if you are able to use some very popular keywords or sum them up in your search, the probability of attaining higher ranks in the search results increases. Apart from the keywords the focus of your business should also be to create more web content in order to create more traffic on your website and being able to generate more business leads. That is the motive.
2. Build your web content
One of the most important fact is that the more the content on your website, the more are the chances of it being on the first page of a search engine. The more the content, the more the traffic. Every business should aim at adding atlas 10-15 articles in their website every month. You should write content considering that it is the main strength of your business. You may write about your business, or more importantly, about the topics your prospective clients can be most interested in. Something that adds value to your new, would be or existing clients. You have to surpass your competitors, but how? The answer is, create blog posts, articles etc including at-least 2 to 3 main keywords that can get your featured in the search results. Use pictures, graphics, steps and minimum 1500-2000 word strength. This is one of the most effective yet ignored ways to increase the traffic in your website. A recent research has concluded that businesses that publish more than 16 posts every month get more than 3 times the traffic and more than 4 times more leads.
3. Invest in Google AdWords
According to Wikipedia, Google AdWords is an online advertising service developed by Google where advertisers pay to display brief advertising copy product listings, and video content within the Google ad network to web users. Google AdWords’ system is based partly on keywords determined by advertisers. AdWords is the main source of revenue for google wherein google keeps almost 30% of the spend on online advertising by a company. Google’s text advertisements are short, consisting of one headline with a maximum of 30 characters, two text lines of 35 characters each, and a display URL of 40 characters.
AdWords is the simplest way of booting your ROI to about 900% if you have enough clarity on your costs and margins. Building your content and SEO are tools that will benefit your website in the long term whereas, investing in google AdWords can generate fast paced traffic within no time, obviously if done correctly. It is the most robust form of search engine marketing these days. It is a place that works like an auction where companies need to have excellent content and have to pay to get their websites in the top search results on google. Google tracks the number of clicks received on your ad and charges you accordingly. They will assign a quality score to your keywords and settle your bids.
The work of Google is to assist a person find what he is looking for as quickly as possible. Don’t focus on ranking a keyword to get traffic for it, focus on matching the the customer’s intent and resulting in increased traffic. Google also allows you to set a daily budget limit so that when your budget is achieved, Google will stop showing your ad for the day. It will not be clicked again for that day on and you will not be charged. This is a simple and inexpensive way to appear on the first page of Google.
4. Join groups for cross promotion
Look for similar websites in the industry and check if they are interested in cross promotions. You may also contact various bloggers and reach out to them for any guest postings etc. Creating social media accounts, increasing the number of followers who shall like and share your content is also a very popular tool these days. Keep interacting with your customs in various ways: by responding to their queries, feedback etc and make them feel valued.
5. Domain name and descriptions
Links are a very strong factor in Google’s algorithm. Try to arrange quality links and URL’s that are descriptive and precise within themselves. Each time someone reaches out to your content it means that you provide high value to Internet users. Having the most relevant keywords in your domain name bring you closer to results that a searcher may be looking for. Use valid and descriptive URLs for each page so that it is easy to navigate. Use at-least one keyword in the description will also help you with ranking.
6. Customer centric Website
It is crucial to keep the focus of your customers on your website all the time. If you lose it, they will leave your website and you might miss out on a new lead. Focus is valuable because it keeps their curiosity in your products or services all the time. Different companies have different ways of keeping their customers glued to their websites. For example :
- Videos – A visually oriented medium is a very effective means to hold someone’s attention. A video empowers you to summarize the content to be shared within minutes instead of bugging visitors to read long pages of text. While texts can get boring after a few seconds, a video keeps your visitors glued from start till the end.
- Info-graphics – Info-graphic content helps you to attain attention and interest by presenting industry-related data to your visitors with simple and understandable visual content.
- Downloadable Material – This is a great way to preserve someone’s attention. The downloads can consist of a .zip file full of resources or a PDF packed insider information to the top.
7. Maximize Impact
Most of the people access information online from their smartphones and tablets. A responsive website design is essential if you want to maximize the impact of your website and reach more potential customers but attaining high ranks in SEO results. Your website content should be fully accessible on all of their devices, and if it’s not, they won’t hesitate to try another site. Focus improving user experience across all devices to reach maximum people online.