Social Media Marketing Analytics for your business
What is Social Media Marketing?
In simple words, Social media marketing is the use of social media platforms and websites to promote a product or service. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm’s desired social media “culture” and “tone.” To use social media effectively, firms should learn to allow customers and Internet users to post usr generated content (e.g., online comments, product reviews, etc.), also known as “earned media,” rather than use marketer-prepared advertising copy.
A main component of social media marketing is social media optimization. It works like a search engine optimization strategy to invite new and different types of users to view your web content. Social media marketing is a very interactive tool. Users are able to voice out their unique feedback in the form of questions, complaints, suggestions and appreciation and hence, the business is able to tap and analyze these pointers. Social media is not only a public relations or direct marketing tool but also as acts as communication channels that focusses on a specific set of users.
Social media Facts
Our present day life is dominated with internet and the accessibilty as we know it. Every person is in the run to stay connected to social media all the time and stay updated to the whereabouts in his personal and professional life. According to Statistia the number of social media users worldwide in 2017 is 2.46 billion. and is expected to touch 2.95 around the year 2020.
This means, if your business is still not associated to social media, you are missing out on something big! Its a now or never scenario with the fuming growth of social media platforms. It helps you to grow your website traffic by means of content and context creation for every unique platform known to us. How does this work? It is simple, you need to create and continuously upgrade your content and context in a manner that people like it and have the urge to share it to more people, friends and family. The more the number of shares, the higher probability that your audience likes your content.
Else, social media marketing will be a fail.
“The Conversation Prism,” provides an excellent pictorial overview.
Social media platforms – How do they work for my business?
Let us try to understand the most commonly used social media platforms and how can you use them for your start-ups or established businesses to improve your returns through increased website traffic and higher conversion to leads :
Facebook is undoubtedly the biggest networking site ever witnessed. According to statista.com, as of the third quarter of 2017, Facebook had 2.07 billion monthly active users out of which atlas 62% login on an everyday basis. In the third quarter of 2012, the number of active Facebook users had surpassed 1 billion, making it the first social network ever to do so. It is believed that 1 out of every 5 people in this world, has a Facebook account. Facebook allows its users to display the maximum content that they can in the form of pictures, videos, long descriptions, reviews, advertisements and what not. The three tools of Facebook i.e. pages, advertisements and groups can be used by every user.
Facebook audience can “Like” a page, meaning that they will be automatically entitled to receive updates from that page in their news feed. There is an alternative to “Like” but not follow also. The profiles are usually functional among friends limited to 5000 while your business pages can be liked by everyone who wishes to and there is no restriction on the number of likes you can have. How efficiently one can use this social media platform is solely dependent on how well can you integrate all your content. The key is to engage the users for the longest time possible.
2. Google +
The most important benefit of Google+, is its concatenation with google. It can benefit almost every business not only for their digital marketing campaigns, but also social media marketing. Google plus accounts allow you to post, pictures, videos and even poll. If you have Google+ profile for your business, you can easily share content and recent updates with the people associated with you.
Though the ratio of gmail users to active google+ users is not very high, Google+ is very convenient as it allows you to add people to your circle with just one email notification. More so for staying connected to those people who are not connected with you through Facebook. While google+ is not as popular as Facebook or Twitter, it is regarded as one of the best channels for Search Engine Optimization (SEO) (Insert link to article coming soon). Google+ allows you to strategize your Local SEO marketing through advertising methods, navigation services, etc. Google+ can also be mingled with Google Adwords and Google Maps.
In a recent report by the Newsweek, U.S. it was reported that there are more than 600 million users of Instagram today and 71% of the biggest brands in the world are now using Instagram for their social media marketing. Instagram offers to you services such as direct messaging between users, sharing pictures with large descriptions, using Hashtag and adding a 15 second status video. The main purpose of Instagram for your business is to reach out to customers through pictures to share an event that has already taken place or is in action now, through the “Instagram Live” feature. You can present a true picture of your brand with the latest happenings in your business world.
Instagram has emerged as one of the most common and feasible marketing strategy for startups and small size entrepreneurs. It is easily accessible through iPhone, android and even your desktop. Instagram can help reach out to that segment of the market that will be interested in the products and services being offered by you.
According to a research by The Newsweek, there are almost 319 million users of Twitter in the present day. If you have a twitter account for your business, you can educate your followers/users about your products and services in short messages known as tweets. Each tweet is limited to 280 characters and can be seen on your timeline. Tweets can have text, hashtags, photos, videos, GIFs, emojis or links to your website and other social media profiles. Some companies also use Twitter to encourage customer service by offering support round the clock.
YouTube is an excellent channel to share long content with people in the form of videos. A good thing is that he videos can be of any length. It can be adapted when you know that your audience will not spend too much time reading through the content of your website. The total number of YouTube users is more than 1.3 billion and almost 5 billion videos are viewed on YouTube everyday with over 30 million visitors.
A great tip is to create links to your YouTube videos/tutorials and share snippets on the other social media channels like YouTube and twitter. This will increase the curiosity among the users and you will also get a chance to advertiser your products and services. YouTube has also emerged as a promoter of various small ventures of people like blogging, entertainment, educational and creative tutorials etc. Advertisements for your products are placed very smartly in sync with your content on YouTube. They are made to suit your target audience on the basis of their language, style and taste. Sometimes, there can be some promotional content from similar service providers too. You can also have a paid channel which will involve some cost initially but will also start generating some funds for you in the future if your channel becomes a hit on the basis of viewership.
WhatsApp (Insert link for WhatsApp definition in wikipedia) tied up with Facebook in the year 2014, but primarily functions as an individual application focussing on creating a messaging platform that is quick and can be used in any part of the world. It initially came up as a simple messaging service but now enables sharing a variety of other media like, pictures, videos, documents, voice and video calls. The calls and messages are bound by end to end encryption so that no third party including WhatsApp can read or listen to them. 1.2 billion people in over 55.6% of the world use WhatsApp. It can be used to share customized promotional and informational messages to your clients. You can also use it to save time and send bulk messages to your customers using the broadcast option. WhatsApp allows you to place your advertisements in your WhatsApp status which will be removed automatically after 24 hours. It is a very cost effective and fast medium of social marketing.
LinkedIn is a professional networking site that encourages companies to maintain their professional profiles for themselves and their companies/businesses. Users are allowed to promote their content shared through other social media activities like Twitter and also convert audience to leads and sometimes to even business partners. LinkedIn members can create their Company page like they do on Facebook to advertise their products or services and also interact with their clients. Every individual wants to learn something on this social media platform, everyone is in a professional mindset and behavior. Your content can be very detailed on LinkedIn, you can expand your professional network and conduct your business more systematically and successfully.
Yelp is a one stop index of almost all business profiles listed in particular geographical location. Your search is primarily based on location. People running various businesses create their business profiles and keep updating the same regularly. They share basic information like location, contact, product or office pictures and some service info. The people who have worked with or bought products and services from the various listed businesses, can freely share their reviews basis 1 to 5. Yelp has now incorporated call and sms services also which makes it very easy for users to contact you.
Some other platforms that can be used for social media marketing are :
- Yik Yak
How Can we help you?
If you are convinced by now that Social Media marketing, is a must have for your business to achieve the success that you desire, wait no further and just drop us an email at [email protected] or just call +91 7899757711 and arrange a free consultation. Once you are associated with Appmocx, we give our best to make sure that you are rewarded with the best return on your investments. Our committed team of experts will work with your team in order to optimize your social media to and ensure highest possible returns. And you can do all this at some of the best and transparent rates in the industry.